After years of acquisitions, Performance Food Group overhauls its customers' B2B online purchasing experience to bring all segments of the business together.
Live-event equipment marketplace GearSource.com — a supplier to clients like touring musical bands and Super Bowl half-time shows — has an aggressive growth plan underscored by a new digital platform.
To stand out in the quickly evolving B2B ecommerce world, companies like engine parts manufacturer Dayco, chemicals marketplace ChemDirect and live-events gear supplier GearSource are upgrading how they sell online. We cover their strategies in the just-released report, “B2B Ecommerce Handbook: Formulas for Digital Growth.”
B2B buyers want more than just facts about the products they buy; they also want to be engaged and entertained by marketers. And it’s possible for B2B marketers to target B2B audiences in a helpful, sophisticated way—and knock their socks off with creative messaging, writes Dâna Barakat of New York Interconnect.
Large consumer brands take a long-term approach to social media and work to drive engagement on social platforms to build brand awareness, gauge feedback and develop relationships with shoppers.
The retailer is using AI technology to test thousands of different website design layouts to find the combinations that have the highest conversion rate.
