Large consumer brands take a long-term approach to social media and work to drive engagement on social platforms to build brand awareness, gauge feedback and develop relationships with shoppers.
The retailer is using AI technology to test thousands of different website design layouts to find the combinations that have the highest conversion rate.
E-books were the top selling product category in terms of dollar growth, with sales growing by $32 million in September compared to August, new research from pricing vendor One Click Retail finds.