The auto industry has paid lip service to digital sales for years, but with consumer behavior changes driven by COVID-19, now is the time for auto manufacturers to embrace a direct sales model that takes advantage of their dealer network while meeting the expectations of the modern car shopper.

In Part 1 of this whitepaper, brought to you by VTEX and Publicis Sapient, we’ve compiled research to help you meet the evolving online car shopping demands.

Compliments of VTEX, Publicis Sapient

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