Results, insights and data from the holiday shopping period Thanksgiving through Cyber Monday in U.S. ecommerce.
The Cyber 5 period—Thanksgiving through Cyber Monday—brings in record shoppers and sales for many retailers. And this year was no different. For some retailers, it’s the most important time of the year, as they’ve spent months preparing for the influx of shoppers. Meanwhile, shoppers prep by scoping out the best deals to check items off their gift—and personal—lists.
This Cyber 5 2019 Executive Report details several different factors that affected retailers throughout the Cyber 5 period, including site outages, fulfillment strategies and marketing tactics. It includes commentary from retailers about how they performed during the holiday sales weekend, challenges they encountered and strategies they’ve deployed to convert shoppers into buyers, as well as insights on how consumers shopped during the period.
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