As B2B buyers demand better service and competition among sellers keeps rising, online companies push ahead with technology ecosystems designed to serve customers

B2B ecommerce and the underlying technology that supports and drives it have been undergoing a real awakening in recent years, as increasing numbers of manufacturers and distributors have jumped on board digital commerce platforms to better engage customers and stand out among increasingly digital competition.

This report covers how B2B companies deploy the right mix of integrated technology applications to meet the purchasing needs of their customers. These applications range PIM to CMS to CRM and the ecommerce engines that drive it all. We also show how such technology systems have played a critical role in helping companies weather the market disruption of the COVID-19 pandemic


  • Survey data on what B2B buyers expect of ecommerce sites and a look at digital operations platforms.
  • How Midland Scientific Inc., a supplier to industrial and commercial science labs, built out a new ecommerce platform to serve the complicated needs of its customers.
  • How Dawn Foods Products developed a digital platform that is helping to bring more customers into ecommerce and providing digital tools that help them do their jobs better.
  • Case studies on Graybar Electric Co., Elite Sportswear, Bosch Power Tools, Lindemann Chimney Co. and Southern Glazer’s Wine & Spirits.

Compliments of our sponsors: PunchOut2Go, Contentserv, Virto Commerce, Impact


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