All signs point to this holiday season shattering e-commerce sales records. After all, consumers are rapidly shifting their spending online. For example, online sales accounted for 13.0% of total retail sales last year. And, in the first quarter of 2018, e-commerce accounted for 13.8% of total retail sales, a 1.4 percentage point increase from a year earlier, according to Internet Retailer estimates.
But Amazon alone accounted for 37.5% of total U.S. e-retail sales during the holiday season and the pressure is on retailers to capitalize on the changing ways that consumers are shopping for the holidays. In order to capture a share of that online sales growth, experts say retailers need to adapt to important trends such as the growing number of consumers conducting voice-activated and “near me” searches, while also streamlining their operations to enable them to ship overseas and to extend their shipping cut-off dates for as long as possible, such as decreasing the time from when a shopper hits purchase to when the order is shipped.
This special report features some of the technologies that retailers are using to drive sales this holiday season.
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