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Does ecommerce have a gender diversity problem?

Women have long been underrepresented in top-level executive positions, executive C-suites and boardrooms in ecommerce and retail.  In fact, Digital Commerce 360 took a look at the CEO, president and founder roles for the Top 100 retailers we track, in addition to these retailers’ ecommerce executive roles. 87% of CEO, president and founder roles are held by males in the industry compared with 13% of females. The gender disparity is not quite as wide among ecommerce executives, as 40% are female and 60% male. The March special topic issue examines the changing landscape of ecommerce.

Inside the March issue

  • “Not your standard reviews” looks at how retailers are finding creative ways to gather and squeeze more out of customer opinions.
  • “Shoppers say ‘I do’ to buying more wedding products online” examines why more brides and grooms are purchasing items online for their wedding ceremonies and receptions.
  • “Something to talk about: live chat rakes in revenue” looks at how retailers are finding that live chat can drive more value than just customer service.

Compliments of our sponsors: Hawksearch, Melissa, Avalara, ShipStation, FedEx, and e-Spirit

 

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