Retailers investing in advanced site search capabilities see 50% higher conversion rates
A new survey shows big increases in conversion when retailers invest in site search, among other gains. More visitors use the search bar, which is important as one retailer cited in the report sees a 3x increase in conversion when consumers search. These retailers also enable business personnel to fine-tune search results without IT involvement. The first step to winning C-suite support for investment: Establish KPIs for site search that align with corporate goals.
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