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The pandemic drove consumers to shop more on retail websites and marketplaces that offer lots of products. Retailers responded in three ways: by selling more on marketplaces, creating their own marketplaces by inviting other merchants to sell on their sites, and by expanding selection through drop-shipping. Those tactics all work, but they require close coordination between companies to ensure a good customer experience.

This report will show how advanced technology allows retailers to serve consumers well even as they increase selection and expand sales channels.

Compliments of Logicbroker

 

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