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Digital marketing tools and strategies help online merchants drive sales and engage shoppers.

More retailers, especially web-only brands, are embracing online advertising as it feeds more shoppers to their website. But digital marketing goes beyond paying for an ad on Google or sending an email. Retailers are more frequently embracing social media and technology-enabled tools to better reach consumers where they are. And more often than not, shoppers are on their mobile devices. Thus, more retailers should embrace what technology has to offer to reach more consumers, generate sales, boost conversion and encourage repeat customers.

This Executive Report will detail a number of success stories where new—and traditional, but still successful—types of digital marketing have helped retailers achieve some long-sought goals.

Compliments of our sponsors: Impact, Mapp Digital

 

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