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The world’s online marketplaces are redefining ecommerce. They grew their total ecommerce sales last year by 20% to $1.66 trillion, and now account for 58% of global ecommerce revenue, according to Internet Retailer’s just-released 2019 Online Marketplaces Report.

As web shoppers discover the breadth of products and lower prices often available on top marketplaces—particularly the ones operated by Amazon and Alibaba—it’s forcing all e­retailers to develop more aggressive marketplace strategies, including offering many more products on existing marketplaces or launching marketplaces of their own by inviting other merchants to sell on their websites.

The full version of the report is available for $299.

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