In-depth data and strategic analysis on how CPG manufacturers use ecommerce to reach new customers.
Multi-billion-dollar CPG manufacturers of such iconic branded consumable products as Tide, Coke and Oreo cookies are rethinking their ecommerce strategies. The likes of P&G, Unilever, and Kraft-Heinz have traditionally sold all their brands in supermarkets and drug stores. Why should they risk alienating chain-store clients like Walmart by selling directly to consumers online?
The answer is that’s where consumers are moving, according to Internet Retailer’s just-released 2019 Online Consumer Packaged Goods Report, which identifies the forces driving skyrocketing online sales of CPG products.
The full version of the report is available for $299.
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