B2B companies are learning to increase conversion rates and make sales happen by engaging customers with the right web content.

Following the market disruption of 2020, buyers and sellers at manufacturers, distributors and merchants are sharpening their focus on supply chains and e-procurement to ensure they connect with trading partners to fuel commerce.

This B2B Strategy Report covers how such B2B companies as distributors Global Industrial Co., chemicals manufacturer Wacker Chemie, and mass merchant Walmart are interacting with trading partners to maximize the flow of business. It also provides a look inside research findings on trends in procurement and supply chains—with 6 data-packed charts and graphs.

Compliments of: Vertex, PunchOut2Go, CommerceHub, Bamboo Rose

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