Returns don’t have to be a bad thing.

Retailers that make returns easy are being rewarded with online shoppers’ repeat business.

Retailers agree that a return offers an opportunity to further chat with their customers, understand their needs, gain useful product insights and further engender loyalty to the brand and increase customer lifetime value.

This report delves into how online shoppers view returns, retailers’ return polices, how retailers make returns easier and ways merchants can reduce returns in the first place.

Commissioned by FedEx


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