How leading e-retailers are turning more web visitors into buyers in the age of artificial intelligence, augmented reality and mobile shopping.
While the typical conversion rate remains stuck below 3%, forward-thinking online retailers are finding ways to turn more website visitors into buyers. Many of them are focusing on making buying easier for smartphone shoppers who account for a growing share of online shopping and e-commerce site visits. Others are leveraging new technologies based on artificial intelligence and augmented reality to improve results. Still others are using such tried-and-true methods as testing and surveying customers to learn what keeps them from buying.
Here are 10 ways e-retailers have successfully boosted their conversion rates and sales in the past year.
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