How leading e-retailers are turning more web visitors into buyers in the age of artificial intelligence, augmented reality and mobile shopping.

While the typical conversion rate remains stuck below 3%, forward-thinking online retailers are finding ways to turn more website visitors into buyers. Many of them are focusing on making buying easier for smartphone shoppers who account for a growing share of online shopping and e-commerce site visits. Others are leveraging new technologies based on artificial intelligence and augmented reality to improve results. Still others are using such tried-and-true methods as testing and surveying customers to learn what keeps them from buying.

Here are 10 ways e-retailers have successfully boosted their conversion rates and sales in the past year.

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Research Report: Leveraging online marketplaces

This report focuses on the opportunities retailers and brands have for selling on online marketplaces beyond Amazon. It includes Internet Retailer’s data analysis of the top 75 online marketplaces in the world, and dives into key strategies for how retailers can leverage these shopping portals to grow their e-commerce business.

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