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Ever-increasing online sales and the explosion of marketplaces, mobile devices and social media channels drive innovation and opportunity for brand engagement in a constantly evolving retail landscape.

As a result, brand manufacturers are experiencing internal and external pressures to open up direct-to-consumer (DTC) sales channels. This guide will show you how to implement a digital commerce strategy to improve brand awareness without disrupting the distribution channel.

Compliments of VTEX

 

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