Half of global online sales are transacted through online marketplaces, so it’s no surprise that a rapidly-growing number of companies are moving quickly to deploy marketplaces.

Your first task in building your B2C marketplace is to define how it will generate revenue.

This step-by-step guide will help you define a B2C revenue model that serves as the foundation of your marketplace business case, so your company can evaluate the financial impact of launching a marketplace.

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