Discover 12 reasons consumers ditch their shopping carts out of frustration over a bad customer experience on your website – and what you can do about it.
Many consumers ditch their shopping carts out of frustration over a bad customer experience, because they want shopping and checkout to be effortless. A shocking 40% of consumers would abandon a page that takes more than three seconds to load. Yet, retailers like you have the need to balance effective security measures with a simple and quick. E-commerce sites must learn to protect mobile commerce purchases as fraudsters exploit vulnerabilities in new payment methods like mobile wallets.
Nearly 70% of customers load their shopping carts with products – and then mysteriously disappear, according to research by the Baymard Institute. Discover the 12 things consumers hate about e-commerce sites, and what companies can do to avoid them. Download TransUnion’s insight guide to learn how.
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