Key Ecommerce Statistics on the Consumer Electronics Category – Snapshot

Consumer Electronics

Consumer Electronics Ecommerce Statistics

 

Consumer electronics grew site visits, and average ticket

The median conversion rate for consumer electronics retailers decreased slightly from 2022 to 2023, from 2.1% to 2.0%.

Over the same period, average site visits grew from about 568,000 to 806,000. That’s an increase of about 30% for the year. Consumer electronics retailers bucked the trend of other categories tracked by Digital Commerce 360, which saw traffic hold steady as consumers in-store and online shopping habits solidified during the post-pandemic period.

Median average ticket grew from $380 in 2022 to $418 in 2023. That’s an increase of 10%.

 

 

 

 

 

Revenue in the consumer electronics

Online sales from all 72 category retailers in the Top 1000 surpassed $51.3 billion in 2022, up from $48.1 billion in 2021. Total online sales for the top 1000 in the category grew by about $3.25 million in 2023.

Online penetration was very high, at 72.9% in 2023. That’s an increase of about 7% from 2022, when penetration was 68.2%.

Online sales managed to grow slightly for consumer electronics in 2023, up 6.8% from 2022. However, total category sales lagged, down 0.1%.

Young consumers buy more electronics

Shopper demographics of consumer electronics stayed nearly constant from 2022. Younger consumers are more likely to purchase than older consumers, and 25 to 34-year-olds once again make up the largest purchasing group. Consumers age 34 and under make up nearly half of all electronics sales (47%).

Meanwhile, just 5.4% of sales are made by shoppers age 65 or older. Consumers age 45 and up make just 30% of sales.

 

 

Source: Digital Commerce 360 1. Digital Commerce 360 analysis of SimilarWeb traffic data. 2. Includes only U.S. sales from the sites of U.S.-owned retailers for consistency with the U.S. Department of Commerce’s methodology; U.S. totals exclude B2B sales for retailers in the computers/equipment and general Consumer Electronics subcategories with $500 million or more in web sales since the Commerce Department captures B2B sales for larger companies in a different survey reflecting wholesale sales data 3. Digital Commerce 360 analysis of U.S. Department of Commerce retail data. 4. Medians won’t sum to 100%

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