Companies / Fanatics

Rank in U.S.
Performance Score:
71 out of 100

In October 2016, licensed apparel and sporting goods e-retailer Fanatics signed a 16-year deal that makes it the official manufacturer of replica jerseys for the National Hockey League as well as other official NHL apparel starting with the 2017-2018 season. Financial terms were not disclosed. As part of the deal, Fanatics also will operate physical retail stores at NHL events and arenas throughout the year. “After a rigorous process, Fanatics emerged as an optimal choice given their commitments to expanding their already best-in-class capabilities in the e-commerce space, including building a sales and distribution infrastructure in Canada,” NHL chief branding officer Brian Jennings said.


1 Franklin Pkwy., San Mateo CA 94403

Parent Company

Kynetic LLC

Merchant Type

Web Only

Merchandise Category


Year Launched: 1997

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