Companies / Roundup: Sweetnam leaves Walmart to return to eBay

#4
Rank in U.S.
Performance Score:
48 out of 100

If you aren’t focused on the right problems, you’ll end up with the wrong results. That was the foundation of a talk by Greg Bowen, the vice president of Dell Commerce Services, at the Internet Retailer 2016 Conference & Exhibition in Chicago: “[I.T. projects fail because] retailers’ business requirements and objectives overshadow the customer.” In overhauling its entire site, Dell spent more than a year ripping out back-end systems in response to negative customer, vendor, and marketing feedback. The relaunched site focused priorities customers and employees noted—simple navigation, fast performance, robust site search, and an easy way to compare multiple products’ features and functions.

Headquarters

1 Dell Way, Round Rock TX 78682

Parent Company

Denali Holding Inc.

Merchant Type

Consumer Brand Manufacturer

Merchandise Category

Computers/Electronics

Website

Dell.com
Year Launched: 1996

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