Health and beauty retailers grew ecommerce 19.4% in 2021

Total sales grew XX.X% while ecommerce sales increased XX.X% to $XX.X billion. While a pharmacy remains the largest retailer in the space, beauty retailers continued to crowd the top spots.

The top five retailers in the 2022 Digital Commerce 360 Top 1000 were:

  • Walgreens Boots Alliance Inc. (XX.X% growth)
  • iHerb Inc. (XX.X%)
  • Amway (XX.X%)
  • Ulta Beauty (XX.X%)
  • The Estee Lauder Cos. Inc. (XX.X%)

The median conversion rate among health and beauty retailers in the Top 1000 was XX.X%, with a median $XX.X average ticket. The median health and beauty retailer got XXX,XXX monthly unique visitors. XX.X% of visitors were in the 25–34 year old range, while just XX.X% were above 65. For the rest, XX.X% were 35–44, XX.X% were 45–54, XX.X% were 55–64 and XX.X% were 18–24 years old.

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