15 fastest-growing online retailers in the Top 1000 by 2021 web sales growth

[Digital Commerce 360 members can access actual data points below.]

Grocery retailers dominated lists of the fastest-growing online merchants after the category received a massive, pandemic-fueled ecommerce bump during 2020. But since COVID-19 shopping trends have eased and in-person events have picked up, apparel and accessories retailers have taken over.

Each year, Digital Commerce 360 ranks the top North American online merchants by annual web sales in the Top 1000. Here are the retailers in the 2022 class of the Top 1000 with the highest 2021 web sales growth.

Growth in the U.S. ecommerce market slowed in 2021, and the deceleration is reflected in the performance of Top 1000 retailers. The median web sales growth of the top 15 fastest-growing online retailers was cut in half in 2021 — XX.X% last year vs. XXX.X% in 2020.

Who are the fastest-growing online retailers in the Top 1000?

Nearly half of the top 15 fastest growers from 2021 sell apparel and accessories, signaling a recovery for the category after a rough go during the early days of the pandemic. Tapestry, owner of the COACH handbag line, was among this cohort. The brand, No. 61 in the Top 1000, hit $X.X billion in digital revenue last year, which was up XXX.X% year over year and marked a $X-billion jump in web sales from 2019.

Online-only appliance retailer 1847 Goedeker Inc. (No. 231), which recently rebranded under the new parent company name Polished, had the highest online sales growth in the Top 1000 in 2021, increasing web sales XXX.X% year over year. That’s because the company acquired Appliances Connection in June 2021, driving the astronomical growth as Goedeker added its acquisition’s sales to its books.

Consumer electronics retail chain Conn’s Inc. (No. 746) was among the top three fastest-growing Top 1000 retailers in 2021 with a XXX.X% year-over-year jump in online sales last year. In a Q4 earnings call, executives told investors ecommerce sales exceeded their expectations for the year. They attributed the fast growth to investments in improving website functionality and leveraging Conn’s next-day white glove delivery capabilities.

Furniture brand Floyd Inc. (No. 833) had a good 2021 with a XX.X% spike in ecommerce revenue. The web-based retailer recently piloted a program with FloorFound, a vendor that handles returns for retailers and then resells merchandise at a discounted rate through a portal on the retailer’s own site or other marketplaces. While the program accounts for less than 1% of overall sales, the brand says it’s helping Floyd acquire new customers.

And health and wellness brand Hims & Hers (No. 309) surpassed its peak pandemic growth of XX.X% in 2020, registering an XX.X% boost in digital revenue in 2021. The brand launched its lines in Target Corp. (No. 5) stores in March 2020 and went public in January 2021 via a merger with a special purpose acquisition company, or SPAC. It also raised $XX.X million that year, according to data from funding tracker Crunchbase.

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