Doing digital business commerce right requires a true understanding of current market trends and big, bold ideas to take advantage of the online sales opportunity generated by these trends.

Attendees to Digital Commerce 360’s upcoming in-person event, EnvisionB2B Conference & Exhibition, premiering June 8-10 at the McCormick Place convention center in Chicago, will hear and acquire that knowledge by taking in the main event general sessions on Thursday, June 9, and Friday, June 10.

B2B ecommerce, a $1.6 trillion market, is catching the interest of Wall Street money and other private and multiple types of investors big time. Newly minted companies have valuations in the hundreds of millions of dollars, and the pipeline of digital technology companies eying an initial public offering is full. Nor is this trend only important for tech providers.

Manufacturers, distributors, and wholesalers that demonstrate their ecommerce prowess are more valuable in the eyes of Wall Street and potential acquirers — a powerful argument for ecommerce directors seeking a bigger budget. What impact will this massive inflow of cash have on the growth of digital commerce?

Two of the best-known Wall Street analysts covering ecommerce provide answers: Mark Mahaney, senior managing director and head of internet research at Evercore ISI, and Michael Brown, a founder and general partner at Bowery Capital. This session is scheduled for Thursday, June 9, from 11 a.m. to 11:30 a.m. Central.

After following the money, general session attendees will next hear Mark Pickett, vice president, digital growth, MSC Industrial Supply Co., which does 60% of all sales speak digitally on why ecommerce technology and strategies are crucial in today’s business world, and why digital’s effect on commerce goes far beyond websites.

There is much to gain in a commerce strategy that runs across channels. Consistency in product displays and offerings — and in customer service — engages and converts customers regardless of the channel they choose for researching and purchasing what they need. Pickett will discuss how MSC has built a customer-serving strategy that helps buyers, builds customer loyalty and results in cross-channel growth. Pickett’s session — Digital Drives Cross-Channel Growth — will take place from 11:30 a.m. to 12 p.m. Central.

On Friday, June 10, the general sessions feature another round of innovative general sessions from B2B digital commerce thought leaders, including:

Dan Renda, head of global ecommerce at Siemens Healthineers, a manufacturer of medical devices and equipment. He will address how his company is approaching $2 billion in ecommerce sales, as it relies on the online channel to sell supplies for its medical equipment and frees up its sales staff to manage the most complex orders. His session — Taking a Manufacturer into Global Ecommerce Sales — will take place from 11:00 a.m. to 11:30 a.m. Central.

Emanuela Delgado, vice president of growth and innovation at Parts Town, a distributor of original equipment manufacturer parts for commercial kitchens, has put together a multipronged strategy to surpass $1 billion in sales. In her general session — Innovate to Serve Customers and Grow — she will share how distributors have an opportunity to stand out in their field and grow sales and profits with innovative and effective ways of managing their operations and serving customers. This session will take place from 11:00 a.m. to 11:30 a.m. Central.

Sign up

Sign up for a complimentary subscription to Digital Commerce 360 B2B News, published 4x/week. It covers technology and business trends in the growing B2B ecommerce industry. Contact Mark Brohan, vice president of B2B and Market Research Development, at [email protected]. Follow him on Twitter @markbrohan.

Follow us on LinkedIn and be the first to know when new Digital Commerce 360 B2B News content is published.