3.5 minutes

The platform consolidates Henry Schein’s digital storefronts into a unified architecture intended to standardize the customer experience across dental and medical merchandise, equipment and specialty categories.

Henry Schein is moving into the next phase of its global ecommerce expansion, completing key North American deployments of its consolidated online ordering platform as part of a broader effort to strengthen digital sales and improve operating efficiency.

On its Q4 earnings call Feb. 24, CEO Stanley Bergman said implementation of the company’s global ecommerce platform, HenrySchein.com, is underway across multiple markets. He said the company expects to complete the rollout to U.S. dental and Canadian customers in the first quarter, with U.S. medical customers to follow shortly thereafter. Global implementation will continue beyond North America.

The platform consolidates Henry Schein’s digital storefronts into a unified architecture intended to standardize the customer experience across dental and medical merchandise, equipment and specialty categories.

Bergman described the rollout as a key component of the company’s 2025–2027 BOLD+1 strategic plan, which aims to increase the share of operating income generated by higher-growth, higher-margin businesses, including technology and value-added services.

How Henry Schein grew its ecommerce in Q4

Henry Schein executives linked the ecommerce expansion to improvements in sales execution and customer engagement, particularly in the U.S. dental market.

Bergman said U.S. dental merchandise sales in January reflected positive momentum entering Q1. And he cited benefits from increased sales performance through data-driven marketing programs. Bergman said the company expects those programs to gain further traction as adoption of Henry Schein One — the company’s practice management and digital engagement business — continues to grow.

Henry Schein One processes a significant volume of dental claims through its e-claims systems. Bergman said data derived from those claims indicates modest procedure growth in the U.S.

He described patient traffic as stable and “leaning positively” in the quarter. By consolidating online ordering onto HenrySchein.com, the company aims to align purchasing activity more closely with marketing programs, subscription offerings and pricing strategies.

Henry Schein sales in Q4

The digital rollout comes as Henry Schein reported strong Q4 growth in equipment and specialty categories.

According to chief financial officer Ronald South, U.S. dental equipment sales rose 10.6% in the quarter, led by double-digit growth in traditional equipment. International dental equipment sales increased 13.9%, or 7.5% in constant currency.

While large equipment purchases are typically driven by direct sales teams, executives say digital platforms play an increasing role in product research, parts ordering and service coordination.

The company’s Global Specialty Products Group posted 14.6% sales growth, or 11.1% in constant currency, in Q4, supported by strong implant and biomaterial sales internationally.

South said the company continues to pursue value-creation initiatives. That includes pricing optimization and acceleration of corporate brand sales, both of which can be supported by centralized digital infrastructure.

Henry Schein expects to achieve more than $125 million in annual run-rate operating income improvement by the end of 2026 through cost savings and margin initiatives. Executives said plans include:

  • Centralizing certain support services.
  • Implementing process automation.
  • Leveraging scale to reduce indirect procurement costs.

Henry Schein intends for its ecommerce platform to support those efforts by lowering cost-to-serve metrics and improving order accuracy and pricing consistency across markets.

Henry Schein reported Q4 global sales of $3.4 billion. That’s up 7.7% from the prior year, including 5.8% constant-currency growth.

Outlook for 2026

For 2026, the company expects sales growth of 3% to 5%, assuming stable dental and medical end markets and the ability to mitigate tariff impacts.

Bergman described the current dental market environment as stable to slightly positive in the United States, with improving equipment trends in markets including Germany, Brazil, and Canada.

The ecommerce expansion follows a period of recovery after a 2023 cyber incident that temporarily disrupted operations. Bergman said the company is now “back in the market” with renewed sales focus.

Incoming CEO Fred Lowery will formally assume the role next week. He said he plans to conduct a 100-day listening tour and evaluate ongoing strategic initiatives, including digital investments.

Henry Schein did not disclose specific ecommerce penetration metrics for Q4. However, he indicated that online ordering and integrated digital workflows are central to its long-term growth strategy.

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