Resideo Technologies is placing a big bet on ecommerce to fuel its next phase of growth, and it’s already paying off.
The company’s wholesale distribution arm, ADI Global Distribution, is seeing record digital sales and increased margin contribution from its expanding online platforms. As Resideo CEO Jay Geldmacher put it, “Ecommerce is no longer a side channel — it’s a core part of our growth strategy, and ADI is leading the charge.”
In 2024, ADI’s ecommerce revenue grew 22% year over year, hitting an all-time high in daily digital sales.
“We’re seeing strong and sustained momentum across our digital platforms,” said Rob Aarnes, president of ADI Global Distribution. “Our investments in online shopping, mobile app functionality, and digital branch infrastructure are creating a seamless, omnichannel experience for our customers. We’re not just improving convenience — we’re unlocking real value for the business.”
That value is showing up in the numbers. ADI delivered $4.6 billion in net sales for the year, up 18% from 2023, including the integration of smart living company Snap One. Organic growth came in at 2% for the year, but Aarnes emphasized that the digital gains were structurally accretive to margin.
“Ecommerce is one of the most profitable parts of our business,” Aarnes said. “Every dollar that moves online improves our mix and strengthens the bottom line.”
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