Parts Town has launched an AI-powered proactive live chat feature aimed at improving customer support and streamlining the purchasing process.
The company has integrated the tool into Parts Town’s website and mobile app. It designed the AI-powered live chat feature to assist customers in real time by providing faster responses, helping identify correct parts, and answering inquiries.
Parts Town is a distributor of original equipment manufacturer (OEM) foodservice, HVAC, and residential appliance parts.
Initial response times are reported to be 40% faster than the industry average. The AI-powered chat supports 27 languages and engages customers at key moments in the shopping process, similar to an in-store associate offering assistance.
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