Beacon Roofing Supply Inc. continues to solidify its digital commerce growth, reporting a 20% year-over-year increase in online sales in Q4, even as it faces an unsolicited takeover bid from QXO.

“Our online capability continues to be a clear competitive advantage for Beacon,” said Julian Francis, president and CEO. “Sales through our digital platform increase customer loyalty, generate larger basket sizes, and enhance margin by more than 150 basis points when compared to offline channels.”

By the end of Q4, digital transactions accounted for 16% of Beacon Roofing Supply’s total sales, a 200-basis point improvement over the prior year, primarily driven by strong demand from residential customers.

“We will continue to invest in a differentiated digital offering and to build on our digital leadership,” Francis added, underscoring Beacon’s commitment to expanding its value-added digital integrations.

Beacon Roofing Supply has positioned digitalization at the center of its strategy, integrating routing software like Beacon Track to optimize logistics while leveraging data-driven insights to improve efficiency.

Beacon Roofing Supply pushes forward with Q4 digital sales

“Productivity is key to ensuring that we offset inflationary pressures and leverage our operating expenses,” Francis said. “We’ve discussed previously the many ways in which we are focusing on driving improvement every day, including leveraging our labor and fleet using technologies such as our routing software, Beacon Track, and executing on our strategic branch optimization.”

Despite the digital momentum, Beacon anticipates a 3% to 5% decline in total sales per day in the first quarter, citing macroeconomic headwinds, including higher interest rates, rising input costs due to expected tariffs, and labor shortages. While residential reroofing demand is projected to decline following a strong 2024 storm season, non-storm repair and replacement demand is expected to increase.

Beacon Roofing Supply reported Q4 net sales of $2.40 billion. That reflects 4.5% growth over the prior year despite a net income decline to $83.6 million from $95.1 million in Q4 2023.

For the full year 2024, net sales climbed 7.1% to $9.76 billion, driven by pricing strategies and acquisitions, though rising operating expenses impacted profitability.

As Beacon Roofing Supply strengthens its digital sales business, it is also fighting to maintain independence. On Jan. 27, 2025, QXO launched an unsolicited tender offer at $124.25 per share. After careful review with independent financial and legal advisers, Beacon Roofing Supply’s board unanimously rejected the bid, asserting that it “significantly undervalues” the company’s future growth potential.

“Our board strongly recommends that shareholders not tender their shares to QXO,” Francis said, emphasizing Beacon Roofing Supply’s confidence in its long-term digital strategy and market position.

Despite economic uncertainties, Beacon Roofing Supply remains focused on leveraging its digital platform and operational efficiencies to drive sustained growth, the company says.

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