MarketLeap has raised $8 million in a Series A funding round led by Smedvig Ventures.

Other investors include Expon Capital, Motier Ventures, and several business angels, including former executives from Amazon, SoftBank, and Unilever. The company plans to use the funding to develop its platform and expand its team.

MarketLeap is an artificial intelligence (AI)-driven platform for direct-to-consumer (D2C) ecommerce. Founded in 2022 by Mamoun Benkirane and Mekki Mouaddeb, both former executives at Amazon and Jumia, MarketLeap provides automation tools to help ecommerce sellers manage marketplace operations and backend logistics. The platform integrates with marketplaces, third-party logistics providers, compliance experts, and finance partners to support global sales expansion.

The idea for MarketLeap emerged when Benkirane received feedback from Amazon sellers struggling with international expansion, while Mouaddeb observed that many sellers had strong sourcing abilities but faced challenges scaling their businesses globally. The company’s platform uses AI and automation to address these issues, aiming to simplify cross-border ecommerce operations.

New MarketLeap funding

Customers using MarketLeap’s services include Edible Health and Manissa. The platform has developed automation features for inventory management, pricing, and third-party integrations. Since raising a total of $2.6 million in seed funding, MarketLeap has reported 340% year-over-year customer growth and has expanded its team, with further hiring planned in early 2025.

With the new funding, MarketLeap plans to enhance AI-driven automation and real-time analytics and expand its presence in the U.S. The company is also opening offices in Madrid and New York City. According to Benkirane, the platform aims to simplify marketplace operations and provide sellers with actionable insights to navigate compliance and operational challenges more effectively.

Smedvig Ventures partner Joe Knowles highlighted the increasing complexity of ecommerce marketplaces and noted that MarketLeap’s automation tools give sellers a competitive advantage. The company’s leadership, with experience at Amazon and Jumia, positions it to address these challenges effectively.

Sign up

Sign up for a complimentary subscription to Digital Commerce 360 B2B News. It covers technology and business trends in the growing B2B ecommerce industry. Contact Mark Brohan, senior vice president of B2B and Market Research, at [email protected]. Follow him on Twitter @markbrohan. Follow us on LinkedIn, X (formerly Twitter), Facebook and YouTube.