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Human Element will help U.S. businesses adopt Shopware’s platform, providing the necessary technical expertise and support as the platform makes its entry into the North American market.

Human Element Inc. has announced a new partnership with Shopware, an open-source ecommerce platform based in Germany.

This collaboration marks Shopware’s expansion into the U.S. market as the company looks to increase its presence outside of Europe.

Human Element and Shopware partnership

Founded in 2004, Human Element is a digital marketing and ecommerce services provider. It specializes in providing customized ecommerce services for B2B and B2C clients across a range of industries, including manufacturing, retail, distribution, and higher education. The company also has experience building and integrating complex ecommerce systems tailored to the specific needs of its clients.

Shopware is known for its headless, API-first architecture. It offers businesses a flexible platform that allows clients to build and customize their ecommerce environments. The platform supports a range of business models, including B2B, B2C, and D2C, making it adaptable to different business needs. This flexibility is designed to meet the demands of companies looking to scale and stay competitive in an increasingly digital world.

According to Jason Nyhus, president and GM of North America at Shopware, Human Element’s extensive experience in the ecommerce space makes it an ideal partner for the company’s North American expansion.

“Human Element’s ability to deliver tailored solutions aligns with our goals as we introduce Shopware to new markets,” Nyhus said.

The partnership will focus on helping U.S. businesses implement and scale Shopware’s platform. More than 100,000 businesses use Shopware worldwide. Its platform is widely recognized for its adaptability and open-source capabilities, particularly in Europe, where it is the market leader.

Human Element will help U.S. businesses adopt Shopware’s platform, providing the necessary technical expertise and support as the platform makes its entry into the North American market.

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