As B2B ecommerce evolves amid rising competition, B2B players are standing out with new strategies.

A new report from Digital Commerce 360, B2B Technology Roadmap & Disruptors in the Industry, shows how B2B companies of all types are discovering new opportunities and the right technology and services to grow them.

Sometimes, the opportunities arrive unexpectedly, as when Ashley Ching realized on family trips that the vacation rental industry needed a better way to manage supplies and quality standards across a widespread network of independently owned businesses and property management companies.

B2B company Inhaven disrupts the vacation rental industry

Enter Inhaven, Ching’s B2B ecommerce site for vacation rental supplies and services.

As the DC360 report notes in a story on Inhaven, Ching is disrupting her industry with a mix of ecommerce technology and strategy designed to help vacation rental businesses and their management services providers operate more efficiently — while also earning Inhaven itself industry recognition.

More B2B insights from Forrester, tech firms and distributors

The report also delves into what it takes to operate as effective B2B customer-obsessed online sellers, as noted by Forrester, and new innovative tools designed to foster B2B commerce, the Itelli.Build SaaS application and the Lumber construction management app.

In addition, case studies show what’s behind the ongoing robust ecommerce growth at leading online B2B players Wesco and Watsco. These perennial online leaders are worth watching.

The complete B2B Technology Roadmap & Disruptors in the Industry report is available for a free download.

Paul Demery is a Digital Commerce 360 contributing editor covering B2B digital commerce technology and strategy. [email protected].

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