A new report from DC360 covers how businesses ranging from bakery ingredients company Dawn Foods to Home Depot to industrial manufacturer Sellars Absorbent Materials are deploying new CX technologies, including AI-backed personalization, as part of strategies to win over customers.

One thing disparate companies like home improvement chain The Home Depot, bakery product supplier Dawn Foods and manufacturer Sellars Absorbent Materials have in common is a knack for improving customers’ online buying experience.

They’re all using cutting-edge technology to meet a raised bar of online customer expectations that has been set by leading retail and B2B ecommerce standouts, as noted Digital Commerce  360’s new Customer Experience Trends in B2B Ecommerce Report.

“We as consumers almost expect each and every experience to be tailored to our preferences and behaviors,” Justin Racine, who is principal, unified commerce strategy, for digital agency Perficient and a former ecommerce practitioner, says in the report. “It’s time for B2B organizations to put pen to paper and look to invest in customer-facing tech to supercharge the buying experience and push our threats like Amazon Business.”

Sellars Absorbent Materials Inc., a manufacturer of paper towels and other cleaning products designed for industrial use in factories and other locations, recently relaunched its ecommerce site to better handle complex interactions with B2B customers.

The privately held, Milwaukee-based company doesn’t release full financial figures, but it does about $200 million in annual revenue and is growing its B2B ecommerce sales in single-digits since migrating its non-transactional legacy site recently to BigCommerce, says Jacob Jones, vice president of information technology at Sellars.

Dawn Foods and Sellars Absorbent Materials are also reporting meaningful gains through a more helpful customer experience.

For more on the CX strategies of these and other B2B companies, plus related data on CX trends, the Customer Experience Trends in B2B Ecommerce Report is available for a free download.

Paul Demery is a Digital Commerce 360 contributing editor covering B2B digital commerce technology and strategy. [email protected].

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