In August, Protolabs restructured its sales operations to serve customers more holistically worldwide through its factory-owned and network digital manufacturing capabilities, according to President and CEO Rob Bodor. The goal of the reorganization is to increase customer order volumes for both prototypes and production parts, ultimately driving up revenue per customer.

Despite mixed third-quarter results, Bodor expressed optimism about the restructuring’s potential benefits. During a recent earnings call, he noted, “Our revenue growth is flat year-to-date, but I believe we can accelerate by continuing to invest in our priorities and executing our strategy within the realigned organizational structure.” He reminded analysts that the recent realignment separates regional go-to-market teams from a new global fulfillment organization, allowing regional teams to focus on driving growth and improving global fulfillment efficiencies.

Protolabs offers a range of digital manufacturing services through its website and proprietary platform, which enables quoting, manufacturing analysis, and ordering. Leveraging its own factories and a network of about 250 manufacturers, the company provides injection molding, CNC manufacturing, and 3D printing for both prototypes and production parts.

“With regional go-to-market teams now focused on revenue, our new global operations team is dedicated to fulfilling customer orders efficiently through our Factory and Network,” Bodor explained. “We continue refining our fulfillment options to optimize gross margins, balancing our own manufacturing capabilities with our network partners.”

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