Ecommerce industry experts say it takes careful planning to figure out how technology developments fit into an ecommerce practitioner’s operations and growth strategy, based on data and analysis in the 2024 B2B Omnichannel Buyer and Seller Report from Digital Commerce 360.

“The most pressing challenges B2B organizations need to succeed in digital/omnichannel are data integrations that enable accurate inventory updates and profit margin analysis,” says Lori McDonald, CEO of Milwaukee-based digital agency Brilliance Business Solutions. “Can your tech stack get you where you want to go? What will it cost? Do you have the technical, marketing and digital business staff that you need to support the growth? Identify the gaps.”

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Key takeaways from B2B Omnichannel Buyer and Seller Report

McDonald adds: “Look for what is working well in your business today that you can expand and grow on. Do your customers love talking with your product engineers? Look for ways to highlight their expertise in your digital offering. Do your customers value getting information on when the product will arrive but frequently tie up your customer service staff with those questions? Prioritize enabling them to get that information via your digital site.”