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KYKLO’s PIM applications enable users to create, manage and deploy product information such as content, price and inventory across multiple channels.

Austin, Texas-based Epicor is purchasing a product information management (PIM) application developer.

The acquisition of KYKLO for an undisclosed sum from the enterprise resource planning software developer will foster faster application development of new digital technology including artificial intelligence (AI), Epicor says.

Why Epicor is acquiring a PIM developer

“With more and more B2B buyers looking online to transact with suppliers, the past several years has seen rapid expansion of digital strategies across B2B sectors to optimize buyer experience, self-service, and product discovery capabilities,” Epicor says. “PIM contributes to maintaining the consistency and quality of product data, consolidating it into one database to deliver improved customer satisfaction and omnichannel experiences.”

KYKLO’s PIM applications enable users to create, manage and deploy product information. That includes content, price and inventory across multiple channels.

For users, the company’s PIM applications offer a process for catalog and content creation involving search, editing and filtering. In addition, it enables bulk data uploading using an API for real-time content and price updates.

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How KYKLO’s PIM applications are used

KYKLO’s PIM applications are deployed in several distributor settings. Those include:

  • Electrical distribution and protection
  • Pneumatic, hydraulic, fluid and power
  • Process instrumentation
  • Industrial automation
  • Heating, venting, air conditioning (HVAC)
  • Industrial and safety supply

KYKLO has created a catalog of more than 2.5 million products for more than 35 distributors. It’s also been endorsed by manufacturers like Schneider Electric, Wago, Festo US and Mitsubishi Electric Automation as their preferred ecommerce partner, according to TechCrunch.com.

The acquisition accelerates Epicor’s use of AI to transform traditional ERP from a system of record to a system of insight and action, Epicor says.

“Our customers need to reach more prospects across more channels, with a relevant, accurate, content-rich digital experience that drives brand loyalty and repeat business,” says Epicor CEO Steve Murphy. “Our acquisition of KYKLO furthers our aim.”

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