Travis Hess, with more than 15 years of experience at digital agencies and the advisory boards of several ecommerce technology vendors, will lead BigCommerce’s global growth strategy. The company also named digital merchandising technology veteran Thom Armstrong as head of sales.

Coming off an upturn in 2023 business, ecommerce technology company BigCommerce is eyeing more growth in B2B and B2C ecommerce markets worldwide.


Travis Hess, president, BigCommerce

To manage its development plans, which include AI-powered product recommendations on its ecommerce platform, BigCommerce announced today the appointment as company president former Accenture managing director Travis Hess, who led the consulting firm’s direct-to-consumer commerce practice.

Hess follows Steven Chung, who left BigCommerce in February to become president of Starburst, a data lake company involved in supporting artificial intelligence, machine learning and analytics for businesses and government agencies.

As president, Hess will “lead BigCommerce’s global strategic and operational expansion with full responsibility for operations that market, sell and service the company’s ecommerce platform, professional services and agency partner relationships,” BigCommerce said in a statement.


BigCommerce CEO Brent Bellm said Hess brings “ecommerce experience across the entire ecosystem” and has “deep knowledge of every [ecommerce] platform’s capabilities and vulnerabilities.”

Hess has more than 15 years of senior management experience across several digital agencies, consultancies and digital technology companies, according to BigCommerce and Hess’s LinkedIn profile.

Prior to Accenture, Hess was an executive vice president of The Stable, an omnichannel commerce agency Accenture acquired in August 2022. He had also served as the chief commercial officer and then CEO of BVA, a direct-to-consumer and Shopify agency that The Stable acquired in 2021.

Earlier, Hess held several senior management positions at firms including LiveArea, a global commerce agency now part of Dentsu/Merkle, and at digital technology and services firms PFSweb Inc., Loop Commerce and Amplifi Commerce. In addition, he has served on the partner advisory boards for digital technology companies Shopify, Klaviyo, SAP/Hybris and Rackspace.


“Having spent nearly two decades in the enterprise ecommerce ecosystem, I’ve long admired BigCommerce’s open platform and product strategy,” Hess said in today’s announcement. “I’m genuinely thrilled to contribute to our differentiation, capture market share and establish ourselves as the frontrunner in the upcoming era of enterprise ecommerce.”


Thom Armstrong, senior vice president, enterprise sales, BigCommerce

BigCommerce also said today it named digital commerce technology veteran Thom Armstrong as vice president of Americas enterprise sales. Armstrong joins BigCommerce from digital merchandising technology firm Stylistics, where he was senior vice president of sales and go-to-market.

Before Stylistics, Armstrong served in sales and GTM roles at ecommerce technology providers Fast, Amplience, Salesforce and Demandware. (Demandware is now part of the Salesforce Commerce Cloud.)


BigCommerce, which reported an 11% year-over-year revenue increase to $309.4 million last year, will release its first-quarter 2024 financial results on May 9.

Paul Demery is a Digital Commerce 360 contributing editor covering B2B digital commerce technology and strategy. [email protected].

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