4 minutes

Rohit Goyal joins inriver with more than 20 years of experience in B2B SaaS platforms in ecommerce and other fields.

Product information management technology is crucial for distributing effective product content in successful B2B and retail ecommerce, so it’s no wonder that PIM vendor inriver has named another CEO with extensive experience in ecommerce technology.

Rohit Goyal - inriver

Rohit Goyal, CEO, inriver

Rohit Goyal, a former senior executive involved in product engineering at Salesforce Commerce Cloud and other digital commerce platforms, has joined inriver as its chief executive.

Goyal succeeds Niels Stenfeldt, an enterprise data management veteran who stepped down in March after having taken over the CEO position in September of 2022. Stenfeldt joined inriver after having served as CEO of data management company Stibo Systems and in executive positions at companies including Oracle and SAP.

Going beyond a ‘transformative’ 2023

“2023 was a transformative year at inriver, with the company building upon a strong foundation and reinvigorating its brand in the marketplace,” Goyal says. He adds that inriver will “strengthen our offerings” to “help brands, manufacturers and retailers leverage product information to drive profit and delight their customers at every touchpoint.”


Inriver serves more than 700 customers involved in B2B and retail digital commerce, including cable manufacturer Prysmian Group and consumer brand New Balance. The global market for PIM software will reach about $23.8 billion in 2027, up from $12.2 billion in 2022, according to a forecast by research firm MarketandMarkets Inc.

“Goyal’s track record of driving innovation, commercial scalability, and engineering excellence at companies like Salesforce Commerce Cloud/Demandware and TrueMotion uniquely prepares him to lead inriver,” says Johan Boström, co-founder and board director of inriver. “Now more than ever, customers are striving to deliver exceptional brand experiences across channels, and Goyal’s dual focus on customer success and product excellence come at precisely the right moment to help them meet that goal. We are thrilled to have him on board.”

Prior to joining the inriver team, Goyal served as chief operating officer at TrueMotion (since acquired by Cambridge Mobile Telematics), where he was responsible for technology and product, including data science, engineering, product management, design, and client services.

Earlier, Goyal served as senior vice president of product and engineering at ecommerce platform company Demandware, driving product strategy, roadmap and execution, inriver says. He helped facilitate Demandware’s sale to and integration into Salesforce Inc.’s ecommerce technology to form Salesforce Commerce Cloud.


Goyal has also served as an advisor to several B2B SaaS startups, including Kasisto, a digital experience platform. He received his bachelor’s degree in computer science from Denison University, a master’s degree and a PhD in computer science from The Ohio State University, and an MBA from MIT Sloan.

Inriver is backed by private equity firms THL Partners and Verdane.

Paul Demery is a Digital Commerce 360 contributing editor covering B2B digital commerce technology and strategy. [email protected].

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