One of the largest distributors of industrial supplies, Fastenal, has a new head of ecommerce.

Fastenal Co. has named Anthony Broersma as its executive vice president-operations. Digital sales at Fastenal accounted for 57% of total sales for the third quarter, up from just under 50% a year ago.

In his new role as Fastenal head of ecommerce, Broersma will oversee supply chain, compliance, supplier development, content, property management, ecommerce, supply to fulfillment distribution, and logistics operations for Fastenal.

Fastenal head of ecommerce

He is a long-term company employee. Broersma previously served as senior Vice President-Operations from June 2022 to October. From February 2021 to June 2022, Broersma was vice president of procurement and supply chain.

Before that, from February 2016 to February 2021, Broersma served as vice president of international operations, leading all global operations.

Broersma has a specialty in international operations. From December 2012 to February 2016, he served as the regional vice president for continental Europe locations, while living in the Czech Republic. Broersma worked as the director of Asian operations from February 2011 to December 2012, while living in Shanghai, China.

From December 2007 to February 2011, he was employed as the regional operations manager of Fastenal distribution center in Scranton, Pennsylvania.

Broersma joined the Company in 2003 and served in various roles of increasing responsibility within Fastenal’s branch locations. As the head of global digital commerce, he will oversee diverse operations.

Fastenal defines its digital footprint as the combined total of sales processed through ecommerce and Fastenal Managed Inventory programs. Those include FastStock, FastBin, and FastVend vending machines, which use digital technology to record transactions and reorder stock.

The company includes under ecommerce sales transactions on Fastenal.com. It also includes those through EDI and other types of technical integrations between Fastenal and its customers. Ecommerce transactions grew 41.3% in the third quarter to $452.25 million, or 24.5% of total sales.

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