There is significant opportunity for buyers and sellers of all sizes in B2B marketplaces, the fastest-growing sales channel in B2B commerce.
There are also significant challenges to overcome to create and sustain a marketplace strategy that builds digital sales, solves supply chain and procurement problems, and builds new partnerships for both buyers and sellers.
At the heart of the keynote addresses lined up to speak at the EnvisionB2B Marketplace Summit: Learning how to achieve success and eliminate headaches and missteps. The EnvisionB2B Marketplace Summit is a new, live and in-person event from Digital Commerce 360. It takes place Oct. 17 and 18 at The Drake Hotel, a historic venue in Chicago.
Leading off the keynote presentations on Oct. 17, from 1:00 p.m. to 1:30 p.m. Central, is a not-to-be missed keynote fireside chat. It features one of the nation’s biggest trucking and logistics firms — Schneider National — and ChemDirect, an up-and coming B2B marketplace for the chemicals industry.
Shaleen Devgun, Schneider’s executive vice president and chief innovation and technology officer and ChemDirect CEO Tyler Ellison will discuss why a major trucking and shipping company and a growing chemicals marketplace have formed a successful partnership that’s driving growth.
The key takeaway for attendees is learning how to find and build the marketplace partnerships and strategic alliances right for their organization.
On Tuesday, Oct. 18, from 8:30 to 9 a.m. CST, attendees will hear firsthand about how and why vertical marketplaces are having an enormous impact on manufacturers, giving organizations a new way to raise brand awareness, communicate about sustainability, reach more customers and ultimately, increase online sales.
lngredion, a nearly $7 billion global ingredient solutions provider, is a big believer in industry marketplace platforms. In this keynote fireside chat, learn how their recent launch on Knowde, a marketplace for ingredients, polymers, and chemistry, is helping them communicate their core value proposition to win more customers.
The takeaway for attendees: Learn why more manufacturers are selling on B2B marketplaces, what it takes to get started and what leaders are doing to stand out from the competition from lngredion chief commercial and sustainability officer Larry Fernande and Knowde founder and CEO Ali Amin-Javaheri.
Distributors are emerging as major players in the B2B marketplace market — and attendees at the EnvisionB2B Marketplace Summit will learn all about how and why. Having achieved close to $1 billion in online sales, Parts Town, a suburban Chicago distributor of foodservice products, knows a thing or two about growing ecommerce. And that includes its Parts In Town B2B marketplace, which lets customers purchase products and choose among Parts Town service firms nearest their business. Attendees will learn from Emanuela Delgado, Parts Town’s senior vice president of the revolution, growth and innovation, why Parts Town launched its own industry marketplace, how it is driving growth with localized service, and on how it took on and overcame adversity along the way.
More on the EnvisionB2B Marketplace Summit agenda and full conference is here.
Sign up for a complimentary subscription to Digital Commerce 360 B2B News, published 4x/week. It covers technology and business trends in the growing B2B ecommerce industry. Contact Mark Brohan, vice president of B2B and Market Research Development, at [email protected] and follow him on Twitter @markbrohan.
Follow us on LinkedIn and be the first to know when new Digital Commerce 360 B2B News content is published.