Which kinds of retailers sell on marketplaces?

The share of consumer electronics sellers fell in 2021 from the prior year at Taobao, Tmall and eBay, while holding steady at Amazon. Who gained share? Walmart Marketplace saw consumer electronics climb to 16.0% in 2021 from 11.1% in 2020.

So, is it worth it for retailers to sell on marketplaces?

The answers vary depending on what any given retailer sells and where their target audience spends its time online.

But the data suggests that in a general way, selling in online marketplaces is a win for merchants.

When Digital Commerce 360 compared the overall performance of Top 1000 retailers that sell on marketplaces versus those that do not, the difference was compelling.

Selling on marketplaces correlated to higher overall growth in online sales.

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