Ecommerce in Australia is booming, says new research from the U.S. Department of Commerce. EBay has 69 million monthly visits in Australia.

Ecommerce in Australia

Ecommerce down under is booming, says new research from the U.S. Department of Commerce.

Australia is the 11th-largest ecommerce market in the world, and revenue is predicted to reach $32.3 billion as soon as next year, the International Trade Administration says. Ecommerce, which is expected to reach $27.8 billion in 2022, is growing annually at rate of about 16%. In comparison, the traditional retail market is growing at a rate of about 3.4%, says the International Trade Administration.

89% of ecommerce purchases in Australia are domestic. And with over 13 million active Facebook users in Australia, social media is big driver in promoting B2C transactions. Credit and debit cards account for 40% of online payments, and more than a quarter (26.4%) of all ecommerce transactions in Australia occur via mobile phone.

Furthermore, eBay has the largest ecommerce presence in Australia. It has 69 million monthly visits in Australia, which is more than triple Amazon’s monthly visits there (22.5 million). Woolworths has 20.4 million monthly visitors, according to the U.S. Department of Commerce International Trade Administration.


EBay ranks No. 5 in the 2022 Digital Commerce 360 Online Marketplaces Database. Amazon ranks No. 3 in the Online Marketplaces Database, and No. 1 in the Top 1000. Digital Commerce 360’s Top 1000 ranks North American online retailers by annual web sales. The United States accounts for 21% of overseas ecommerce purchases after declining in share over the past two years. Woolworths is an Australian supermarket chain. It does not currently rank in any of the Digital Commerce 360 databases.

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