After more than doubling online sales in the first year of the COVID-19 pandemic, 2022 Digital Commerce 360 Top 1000 grocery and food sales slowed way down to XX% growth in 2021 as vaccine rollouts left consumers more comfortable shopping for at least the essential back in stores. Still the XX Top 1000 food and beverage sellers maintained online growth above the total sales growth of XX% for the year, with pandemic gains sticking around for 2021. Consumers forced into ecommerce grocery buying continued to buy online, but not as many people converted to ecommerce shopping in 2021.
The leaders in online grocery and food sales this year are mostly unchanged from last year:
The Kroger Co. (XX% growth)
Albertsons Inc. (XX%)
Loblaw Co. Ltd. (XX%)
Keurig Dr Pepper Inc. (XX%)
Publix Super Markets Inc. (XX%)
The median conversion rate among food/beverage retailers in the Top 1000 was XX%, with a median $XX average ticket. The median grocery retailer got XXXX monthly unique visitors. XX% of visitors were in the 25–34 year old range, while just XX% were above 65. For the rest, XX% were 35–44, XX% were 45–54, XX% were 55–64 and XX% were 18–24 years old.
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