Consumer electronics sales grow just 11% in 2021

The 82 consumer electronics retailers in the 2022 Digital Commerce 360 Top 1000 grew online sales by XX.X% in 2021, below the combined online and offline sales growth of XX.X% for the category. Still, consumer electronics retailers hit $XX.X billion in web sales compared to $XX.X billion the year before. The Top 1000 ranks North American e-retailers by web sales.

Apple Inc. (No. 3) remained the top retailer in its category, growing web sales XX.X% in 2021. Best Buy Co. Inc. (No. 6) lost XX.X% in sales but held onto the second-place spot. Newegg Inc. (No. 34) jumped the most in the top five, up XX.X% for the year.

Retailers in the online consumer electronics category achieved a median X.X% conversion rate, compared to X.X% across the Top 1000. The median average ticket for the category was $XX compared to $XX for the Top 1000. Median website traffic averaged XXX,XXX unique visitors per month.

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