B2B ecommerce is a big digital growth driver for Unilever sales
Mark Brohan|
B2B ecommerce is a digital growth driver for Unilever, one of the biggest and oldest consumer brand manufacturers and the maker of more than 400 products such as Dove soap and Lipton tea.
For the first six months of the year, total Unilever sales grew about 15% to 29.623 billion pounds (US$35.998 billion) from 25.791 billion pounds (US$31.341 billion) from January through June in 2021.
Ecommerce grew 25% in the first half and now represents 14% of total sales, Unilever says. Based on those metrics, Digital Commerce 360 projects that digital Unilever sales totaled $5.039 billion from $4.03 billion in the first half of 2021.
Want to read more? Unlock Free Strategy Membership