What began with 7,000 units has ballooned into millions, with one portable blender sold every three seconds on BlendJet.com, according to co-founder and CEO Ryan Pamplin.
“It’s a portable blender, and our demographic is pretty wide spanning and appeals to anyone with a mouth,” Pamplin says.
Sales in 2021 increased more than 50% year over year as the brand focuses on its long-term relationships with customers. One-third of BlendJet’s online sales are to repeat customers buying additional BlendJets, JetPacks, accessories, and/or items from its marketplace, according to BlendJet checkout information.
“We expect to continue at that same level of growth in 2022,” Pamplin says. BlendJet declined to share total online sales.
Want to read more? Unlock Free Strategy Membership