Bulbs.com is growing — and Gregg Walker, vice president of ecommerce, weighs in on the lighting products distributor’s strategy to maintain that momentum. Core to that strategy is how the distributor’s sales reps complement its ecommerce operations.

By taking steps to support its sales team, the company plans to continue building its commercial retrofitting initiatives around the United States. For example, Walker says while listening to customer feedback, Bulbs.com proactively adds features like downloadable tech specification materials or capabilities like emailing shopping carts to ensure the customer experience is smooth and fast. In addition, Bulbs is building tools on its website to help sales representatives access inventory records and give customers estimates of project costs and long-term benefits.

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