A Canadian B2B marketplace that caters to alternative medicine professionals in the United States and Canada has scored a big new round of investment capital.

Fullscript, an Ottawa-based marketplace that provides supplement dispensing and patient adherence tools to doctors that practice alternative medicine, has raised $240 million in new working capital from HGGC, a middle-market private equity firm, and Snapdragon Capital Partners.

Kyle Braatz, CEO, Fullscript

Fullscript will use the new funding to expand further across North America and for general business development. “With the support of our new investors, we will continue our focus on empowering practitioners and supporting their patients, while strengthening our position as the leading digital platform for integrative medicine,” says Fullscript CEO Kyle Braatz “We plan to make significant investments in people, technology, partnerships and acquisitions to accelerate our growth strategy and deliver on our mission to help people get better.”

Fullscript offers an inventory of 20,000 products, such as nutritional supplements, from more than 300 brands. Over its 10-year history, the company has grown to $300 million in annual revenue with over 500 employees across North America, Fullscript says.

Fullscript acts as a virtual dispensary for alternative medical professionals such as doctors and other healthcare practitioners who provide patients with supplements.

Medical professionals can sign up for a free account and use marketplace software provided by Fullscript to link directly to their healthcare institution or office electronic health record (EHR) system. With an account, alternative healthcare professionals can order supplements online for patients and use various digital tools to prescribe supplements directly from their health records software, create patient treatment plans, track how and when patients are using the prescribed supplements (a process in healthcare known as patient adherence) and order and track refills, among other tasks.

Fullscript currently has about 17,000 healthcare practitioners using its platform, the company says.

Sign up for a complimentary subscription to Digital Commerce 360 B2B News, published 4x/week, covering technology and business trends in the growing B2B ecommerce industry. Contact Mark Brohan, vice president of B2B and Market Research Development, at [email protected] and follow him on Twitter @markbrohan.

Follow us on LinkedIn and be the first to know when new Digital Commerce 360 B2B News content is published.