Cosmetics retailer Sephora’s Color iQ technology first launched in 2012. A Sephora associate uses a handheld device to scan a shoppers’ face and neck at a Sephora retail location to help them determine the best foundations, concealers and tinted moisturizer for their skin tone. However, it was limited in what it could match.
But Sephora has upped its color-matching game after months of developing a new artificial intelligence-based algorithm for Color iQ. Sephora tells Digital Commerce 360 that its new Color iQ technology—which launched in September 2021—”accounts for depth, undertone, and saturation to recommend the best products that closely match [customers’] skin tones.” It also takes skin imperfections and redness into consideration to help match shoppers’ skin tones.
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