Global marketplace operator eBay Inc. has been quiet on the business-to-business ecommerce space—until now.
In what is arguably its first major B2B move in several years, eBay is launching a new strategic partnership with bidadoo, a leading online B2B marketplace and auction company for equipment, and capital assets for heavy machinery such as forklifts, tractors, excavators and related parts and products.
Under the new relationship, eBay has made an undisclosed investment in bidadoo, a Seattle-based B2B marketplace, which claims to be the largest reseller of heavy-duty truck parts on the eBay platform. “We need deep expertise and a broad mix of inventory across our top categories—whether sourcing 45-ton excavators or a pair of Jordan 4s,” says eBay senior vice president, North America, Jordan Sweetnam. “Bidadoo will be a critical partner.”
EBay and bidadoo aren’t releasing many key details on the strategic partnership, such as annual gross merchandise volume, or how many buyers and sellers are engaged in truck parts. But bidadoo has been in business for 18 years and works with big trucking and construction machinery reseller companies, such as Sunstate Equipment Rentals, Herc Rentals (formerly Hertz Equipment Rentals), H&E Equipment, JCB, Genie/Terex, Case, Takeuchi, Komatsu, and John Deere dealers among others.
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