Pool Supplies Canada Inc. doubled its online sales in 2020 and says could have grown even more had it not encountered supply chain shortages.

Launched in 2011, the web-only merchant sells both pool supplies, such as chemicals, liners and covers, as well as pool kits to install in-ground and above-ground pools. It was forecasting its typical 20-25% growth in 2020, but by the second week of April 2020, during the height of COVID-19, things exploded, says Dion Rodrigues, marketing director.

During the 2020 school spring break season in Canada, schools announced they weren’t returning for a few weeks. Then, after those few weeks, the schools announced they would be closed for the rest of the school year, which is when sales took off. The heavy sales volume didn’t subside until July, and it only slowed down because the merchant sold out of 75% of its inventory, Rodrigues says.

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