Online apparel retailers know that if the garment doesn’t fit the consumer, she will return it. This is why nearly all—98.7%—of the Top 1000 apparel merchants offer some guidance on sizing on their websites.

This article is an excerpt from the  2021 Online Apparel Report and includes exclusive research and analysis on the types of sizing tools the 242 online apparel merchants within Digital Commerce 360’s Top 1000 offer to shoppers. For example, the most popular way online apparel merchants offer size guidance, with 88.2% of apparel merchants offering this, is by providing a chart that translates a shopper’s measurements into a size.

To read this article, which is available to Charts & Data Pro, Gold and Platinum members please sign into your account or sign up for membership here. The 2021 Online Apparel Report can be downloaded now as a PDF for $399. Digital Commerce 360 Gold and Platinum Members receive a complimentary copy of this report as a part of their membership. View the table of contents for full details on what’s included in the report.

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